A fully branded website built for Blue Sage Pilates by Clay Schmidt Creative
Photography king Ben Paul got a website designed by graphic design agency Clay Schmidt Creative
A fully branded website built for Blue Sage Pilates by Clay Schmidt Creative
Websites & Brands designed Strategically, Built to Grow.
Strategy-informed branding that converts visitors into customers and communicates who you truly are.
Most design problems aren't aesthetic, they're strategic
CLARITY WHERE YOU NEED IT MOST
Mission-driven businesses and organizations rely on their brand to communicate value and build trust with their audience. Without a clear strategy, designs decorate the wrong message, websites guide your visitors nowhere, and you miss out.
Branding is about more than looking nice: it's about telling your story in a way that moves your audience, consistently.
Business is good but not great. You're putting your work out there, but your message isn't resonating, and your website doesn't work like it should. You're doing all the right things, but nothing clicks.
It's time for a look under the hood.
YOUR GUIDE TO CLARITY
Experienced In Delivering Clarity and Impact.
Over 15 years of agency and private practice experience have taught me how well intended brands fail without a solid strategic foundation. I've seen how a thorough and honest understanding of yourself creates focus that drives real connection and growth.
I choose to work with mission-driven brands because I want my work to mean something: to build my community, provide for my neighbors, and protect the world we all share.
A PROVEN PROCESS
The Strategic Approach to Clarity online and everywhere else.
Every project starts with the Clarity Audit, a comprehensive evaluation of your brand and website. Because in order to do the work right, we need to know what needs our attention.
01
Brand Evaluation
An internal and external validation of 3 essential brand components: articulable identity, coherent messaging & visuals, consistent execution.
02
Website Diagnosis
A technical and functional audit of your website, ensuring it reflects your brand, attracts your audience, and sends them where you want them to go.
03
Project Scoping
Once we know where you stand, you get a detailed plan of action. Concrete steps to get your brand and website back on track, and a timeline for delivery.
SOLUTIONS AS SERVICES
Delivering Results in Well-Designed Packages
Not every mission-driven organization needs the same support to get back on track. And I'm not in the business of creating waste.
My job is to create clarity through your brand and website in the fewest steps possible, respecting your budget and delivering results fast. Services are modular & progressive, meaning you get what you need, in the order need it. From guidance and direction, to deliverables on a schedule, each service is robust enough to support your growth, and flexible enough to adjust as needed.
Work that holds weight.
Frequently Asked Questions
What's the difference between working with Clay Creative and hiring an agency?
Agencies sell rigid production outputs. I lead with strategy — a Clarity Audit that tells you exactly what your site and brand need before any design work starts — then either implement it myself or hand off a clear roadmap your team can execute against.
How do you accommodate limited non-profit budget cycles?
By prioritizing strategy before pixels. Through the Clarity Audit, we determine whether your site needs a structural rebuild or a series of targeted updates. From there, we deploy work in phased, budget-respecting milestones through progressive enhancement.
What is progressive enhancement?
A development strategy where we build from a foundation of necessities and expand over time. Once the Clarity Audit identifies what your site and brand need to succeed, we create a prioritized roadmap sized to fit your budget — timed for performance and brand impact as you grow. Read more here
Do you work with small businesses, too?
Yes. I specialize in nonprofit and mission-driven organizations building something real in Gainesville, Jacksonville, Ocala, and the surrounding areas — the communities that support and protect the natural Florida we all know and love.
