A brand and website built to do real work.
Most design projects start with aesthetics. A logo, a color palette, a website that looks the part.
That's not where I start.
Every engagement begins with strategy — understanding what your organization stands for, who needs to trust you, and what your brand needs to communicate before a single visual decision is made. The design follows. And because it's built on something true, it holds.
The gap between what you do and how you appear is costing you.
When your brand doesn't reflect the quality of your work, the right clients hesitate. Donors scroll past. Partners look elsewhere. Not because what you offer isn't exceptional — but because nothing on the surface tells them that clearly.
That gap is closeable. That's the work.
Every brand has a starting point.
Some organizations need a strong foundation to build from.
Some are ready for the full transformation.
Some arrive already knowing exactly what they need.
Wherever you're starting, the path leads to the same place — a brand that works, and a creative relationship that keeps it that way.
01
Logo Suite
The foundation your brand needs to show up with confidence.
Before anything else, you need something to stand behind. A mark that holds weight. A visual identity that tells people — immediately, without explanation — that this organization is the real thing.
The Logo Suite is where most client relationships begin. It's not the whole story, but it's the right place to start one.
02
Brand + Web
A complete brand identity and a website built to convert.
This is where most organizations land when they're serious about growth. A full identity system — not just a logo, but a complete visual language — paired with a website designed around your audience and built to move them.
Everything is connected. The brand informs the site. The site extends the brand. Nothing is off-the-shelf.
03
The Full System
Strategy-first. Built for organizations ready to invest in getting it completely right.
Some organizations have outgrown their brand entirely. Some are launching something new and need to get it right from the start. Some have tried the cheaper version and know what it cost them.
The Full System engagement begins before any design happens — with a deep positioning workshop that surfaces the true strategic foundation everything else is built on. The result is a brand and digital presence that doesn't just look right. It is right.
Ideal for organizations with $1M+ in revenue or funding, navigating a pivotal moment.
DELIVERABLES
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STRATEGIC DISCOVERY
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LOGO SUITE
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BRAND COLORS & TYPOGRAPHY
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BRAND MESSAGING FRAMEWORK
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3-5 PAGE WEBSITE
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ESSENTIAL SEO SETUP
Starting at $9,750
DELIVERABLES
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STRATEGIC DISCOVERY
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FULL BRAND IDENTITY SYSTEM
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MESSAGING & COPYWRITING
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6-10 PAGE CUSTOM WEBSITE
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LAUNCH DAY ANALYTICS
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30-DAY POST LAUNCH SUPPORT
Starting at $21,500
DELIVERABLES
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IN-DEPTH BRAND IDENTITY WORKSHOP
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COMPLETE BRAND IDENTITY SYSTEM
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CONTENT STRATEGY & DIRECTION
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PHOTOGRAPHY DIRECTION
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FULL CUSTOM WEB DESIGN & BUILD
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LAUNCH DAY ANALYTICS
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90-DAY POST LAUNCH SUPPORT
Starting at $44,750
04
Stewardship
A brand isn't a deliverable. It's a living thing — and like anything living, it needs tending.
The Stewardship retainer is how the relationship continues after launch. Monthly care, consistent creative support, and a partner who already knows your brand deeply and keeps it growing with you.
Every project client is a Stewardship candidate. It's not an upsell — it's the natural next step for organizations that take their brand seriously.
MAINTAIN 4–6 hrs/month, $1,200
Site updates, SEO monitoring, minor creative support. Keeping what's working, working.
GROW 8-12 hrs/month, $2,400
Everything in Maintain, plus content support, campaign creative, and ongoing brand development.
PARTNER 15-20 hrs/month, $4,000
Full creative partnership. Your brand has a creative director — on call, in your corner, invested in what you're building.
What It's Like Working Together.
If you've never worked with a brand strategist before — or you have, and it didn't go the way you hoped — here's what you can expect from this process.
First
We listen
Every project starts with a guided discovery — a structured conversation about your organization, your audience, your goals, and the gap between where you are and where you want to be. You'll complete a brief workbook beforehand so our first meeting goes deep, not broad. This is where the real work begins.
Then
We build.
With a clear strategic foundation, design and development move with intention. You'll see the thinking behind every decision — not just the outputs. Feedback is built into the process, not bolted on at the end.
Nothing ships until it feels right to both of us.
Finally
We launch — and grow.
Launch isn't the end. You'll walk away with a brand you understand, assets you own outright, and the knowledge to use them confidently.
And if you'd like ongoing creative partnership, the Stewardship retainer keeps the momentum going.
