Start with Clarity —
Build the Foundation for Your Brand
A clear, cohesive identity gives your business the confidence and credibility to grow.
Through a guided discovery process, we’ll uncover your story, design your logo suite, and deliver a brand system that helps you show up consistently — online and in person.
Your Brand Should Look Like You. Not A Template.
When your visuals don’t match your voice, it creates confusion. DIY logos, mismatched colors, or generic messaging can make even great businesses feel small.
The right foundation gives your audience instant trust — and gives you a system that’s easy to use, share, and grow from.
The Foundations Package
Investment:
$4,000 - $6,000
Timeline:
3 – 4 weeks
We’ll work together to define your story, clarify your message, and build a cohesive brand identity system you can use everywhere — from your website to social media to signage.
Deliverables:
Brand Discovery Workshop
Clarity around your story and audience
Logo System
Primary Logo + Alternate + Mark/icon
Color Palette & Typography System
Extend your brand voice to everything you write
Brand Guideline PDF
Visual direction, imagery, & graphic inspiration
Image & Mood Direction
Styels of photos, textures, and graphics
Add-ons: Business Cards or Social templates
Enough collateral to get you growing
You’ll walk away with a confident visual identity — one that feels like you, connects with your audience, and sets the stage for everything that follows.
How It Works
Step 1
Discover
We clarify your purpose, audience, and message through a guided workshop.
Step 2
Design
We craft a visual identity that balances personality with professionalism.
Step 3
Deliver
You receive a ready-to-use brand kit, along with guidance on applying it consistently.
"Clay made the process easy and collaborative — I love my brand, and it finally works."
Wellness Studio Owner
ST. PETE, FL
